"Examples of changes in environmental factors onWhat are Environmental Factors? *Ask Class*
products/markets (see chapter 4) – You should provide two
types of examples: a) examples of products that were
introduced or modified or eliminated because of changing
environmental factors, and b) examples of markets that were
identified or forsaken because of changing environmental
factors. For all examples you should indicate whether the
factors were opportunities (maximize) or threats (minimize)
and how the marketer changed their strategies."
(Courtesy of bubbl.us)
Environmental Factors Focused On
Natural Environment
"Natural resources that are needed as inputs by marketers or that are affected by marketing activities"Cultural Environment
"Institutions and other forces that affect society's basic values, perceptions, preferences, and behaviours"
