-Whole Foods finds and sells only natural and organic foods
- They have 2 different types of organizations that help promote healthy eating
-first nationally certified organic grocer in the US
-first major retailer to offset 100% of energy use with wind energy credits.
2 organizations:
WHOLE PLANET FOODS
-Helps people out of poverty
-"Whole Planet Foundation has empowered 161,100 clients with microcredit loans in five years, supporting more than 965,000 people in 42 countries in Asia, Africa and Central and South America."
WHOLE KIDS FOUNDATION
-to educate children and their families on nutrition and wellness
-with the help of other organizations, they are helping children gain access to healthier foods
-Whole Foods is apart of Let's Move Salad Bars to Schools and their mission is to have 6000 salad bars in schools by 2013
ORGANIC FOOD
- "Choosing organic supports farmers and producers who believe in good health, quality foods and earth-friendly sustainable agricultural practices"
"What does "Organic" Mean?
Organic agriculture is a production method that emphasizes the use of renewable resources and the conservation of soil and water to enhance environmental quality. Organic food products are produced using:
Agricultural management practices that promote healthy eco-systems and prohibit the use of genetically engineered seeds or crops, sewage sludge, long-lasting pesticides, herbicides or fungicides.
Livestock management practices that promote healthy, humanely treated animals by providing organically-grown feed, fresh air and outdoor access while using no antibiotics or added growth hormones.>
Food processing practices that protect the integrity of the organic product and disallow irradiation, genetically modified ingredients (GMOs) or synthetic preservatives."
Part B)
This company has been introduced to the world because of the changing environmental factors. There are many different types of products in the world that can cause harm not only to the environment, but to ourselves.
Whole Foods is dedicated to staying green and finding farmers that only grow their crops naturally.
This company is an opportunity because not only are they selling natural foods, they are doing many other things to help people around the world. Whole Foods not only understands that the environment is changing, but they are trying their part to make sure that we get only products that are good for us.
Their marketing strategies are different because they sell only natural products. They choose organic farmers who also care about the environment. They are the first major retailer to use wind energy credits.
